︎︎︎The Sovereign


Branding | Logo + Collateral Design
In Collaboration with Visitor Assembly


   The Sovereign is a music venue scheduled to open in St. Louis in 2021. Its branding system is designed to appeal to younger audiences interested in attending mid-sized concerts in downtown St. Louis. The gem-like graphic incorporated into its identity derives inspiration from royalty and the allusion to a sovereign.




The Sovereign
Brand Identity
August 2020











Mark